Jonathan adler

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Jonathan adler *

Jonathan Adler is a luxury lifestyle brand known for its Modern American Glamour aesthetic. As a Brand Designer, I was responsible for developing seasonal brand identities, collaborating with cross-functional teams to execute marketing campaigns, managing in-studio photoshoots, and mentoring junior designers.

Holiday Branding 2023

The key challenge for this project, executed by me alongside Jonathan Adler was creating a versatile logo in both digital and print formats, which was achieved through extensive design exploration. The resulting branding extends its impact across touchpoints like the Holiday catalog, merchandise, emails, photoshoots, store signage, and more.

concept | design | illustration

CATALOGS

Collaborated with the VP of Interiors, lead copywriter, marketing director, and a fellow brand designer to create four seasonal catalogs. Oversaw photo selection, background editing, product swaps, and color correction to maintain visual consistency across layouts. Managed aggressive production schedules and strict print deadlines while also proofing for design and image accuracy. To streamline future workflows, I implemented an image tagging system using metadata, enabling faster, more organized asset retrieval across teams.

Click to see the full catalog.

image selection | pagination| photo editing | archive retrieval

Promos

Created weekly lockups and style guides for both print and digital platforms, including in-store signage, managed the design of effective emails and SMS campaigns, defined the look and feel of web and email communications, provided mentoring three designers.