frette
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frette *
Frette is an Italian heritage luxury linens. As Lead Graphic Designer (on contract), I spearheaded the creative vision for Frette’s collaboration with Thom Browne, delivering digital and print collateral for Salone del Mobile Milano. I directed the creative team across digital and print channels, overseeing major projects, including the brand’s largest print mailer to date, and ensuring a seamless alignment with the brand’s sophisticated aesthetic.
Digital
At Frette, I led the creative direction for a collaboration with Thom Browne for Salone del Mobile, shaping the visual identity and marketing assets. I developed print collateral (invitations, pamphlets, business cards), along with digital (landing page, paid social, press kit) ensuring cohesive and impactful presentation at one of the world’s leading design events.
Thom browne collab
At Frette, I led the creative direction for a collaboration with Thom Browne for Salone del Mobile, shaping the visual identity and marketing assets. I developed print collateral (invitations, pamphlets, business cards), along with digital (landing page, paid social, press kit) ensuring cohesive and impactful presentation at one of the world’s leading design events.